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Sales & Trading and Equity Research

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Sales & Trading and Equity Research

Institutional investors such as pension funds, mutual funds, university endowments, as well as hedge funds use investment banks in order to trade securities.

Investment banks match up buyers and sellers as well as buy and sell securities out of their own account to facilitate the trading of securities, thus making a market in the particular security which provides liquidity and prices for investors.  In return for these services, investment banks charge institutional investors commission fees.

Side note: The institutional investors described above are called the “buy-side”, while the investment bank is called the “sell-side”.  Learn more about the buy side vs sell side.

In addition, the sales & trading arm at an investment bank facilitates the trading of securities underwritten by the bank into the secondary market.  Revisiting our Gillette example, once the new securities are priced and underwritten, JP Morgan has to find buyers for the newly issued shares.  Remember, JP Morgan has guaranteed to Gillette the price and quantity of the new shares issued, so JP Morgan better be confident that they can sell these shares.

The sales and trading function at an investment bank exists in part for that very purpose. This is an integral component of the underwriting process – in order to be an effective underwriter, an investment bank must be able to efficiently distribute the securities. To this end, the investment bank’s institutional sales force is in place to build relationships with buyers in order to convince them to buy these securities (Sales) and to efficiently execute the trades (Trading).

Sales
A firm’s sales force is responsible for conveying information about particular securities to institutional investors.  So, for example, when a stock is moving unexpectedly, or when a company makes an earnings announcement, the investment bank’s sales force communicates these developments to the portfolio managers (“PM”) covering that particular stock on the “buy-side” (the institutional investor). The sales force also are in constant communication with the firm’s traders and research analysts to provide timely, relevant market information and liquidity to the firm’s clients.

Trading
Traders are the final link in the chain, buying and selling securities on behalf of these institutional clients and for their own firm in anticipation of changing market conditions and upon any customer request. They oversee positions in various sectors (traders specialize, becoming experts in particular types of stocks, fixed income securities, derivatives, currencies, commodities, etc…), and buy and sell securities to improve those positions. Traders trade with other traders at commercial banks, investment banks and large institutional investors.. Trading responsibilities include: position trading, risk management, sector analysis & capital management.Read about the day in the life of a rates trader.

Equity Research
Traditionally, investment banks have attracted equity trading business from institutional investors by providing them with access to equity research analysts and the potential of being first in line for “hot” IPO shares that the investment bank underwrote.  As such, research has traditionally been an essential supporting function to equity sales and trading (and represents a significant cost of the sales & trading business).

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The Ultimate Guide to Sales and Trading
Everything you ever wanted to know about Sales and Trading from career opportunities to the various roles and products you'll be working with on the job

Sales and trading refers to the division of an investment bank responsible for making markets in stocks, bonds, and derivatives. Salespeople work with asset managers, hedge funds, insurance companies, and other buy-side investors to pitch ideas and to buy or sell securities or derivatives. Sales & Trading is also referred to as the Markets or Securities Division, depending on the bank.

As you can see from the image below, Sales & Trading, along with equity research, are on the sell side (the investment banking side) and facilitates trades between various participants on the buy side. Within the investment bank, it sits on the public side of the “Chinese Wall,” meaning it is not privy to non-public information that professionals on the M&A and Capital Markets side are working on (i.e. advising companies on potential acquisitions and capital raises, IPOs, etc.).


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The trading floor is split out by asset class. At most large banks, each major asset class gets a floor.

For example, you’ll have a floor for rates, a floor for equities, and a floor for credit (corporate bonds). Within each floor you’ll have traders making markets in one niche area of the asset class. For example, you could be joining a trading desk focused on short expiry interest rate options, and there are many separate trading desks that come together to form the rates trading floor.

A typical day for a trader is filled with calls, price quotes and meetings.  Below is a picture of what your desk would look like. A number of screens. A name plate at the top.  The big box below the screens your phone (called a trading turret).

Roles in Sales & Trading
As an intern or analyst, you’ll be typically placed into a generalist program where you rotate across various asset classes and roles. Once you are on the desk, however, your role and product focus becomes more defined.  The broad categories of roles in sales & trading are as follows:

Sales
Sales “owns” the relationship with clients on behalf of the investment bank. Most request to quote a price to buy or sell something comes through a salesperson, who serves as the main contact for the investment banks investor clients. Salespeople are split up by product (i.e. equities, fixed income, etc). In addition to the product, salespeople are split up by client type, meaning they only cover Hedge Funds, only cover Corporates or only cover “Real Money” Investors (which are long only investors such as Asset Managers, Pension Funds and Insurers).

Trading
Traders make a market and execute trades on behalf of investors.  Like sales, traders focus on specific products.  Unlike the other roles here, a trader has a trading book where she can take positions and generate P&L. Additionally, traders need to be able to be quick with mental math, have the quantitative skills to understand complex products, and have an intuitive understanding of markets and be able to spot mispricings.

Structuring
For some very complex products, salespeople lack the expertise to effectively guide clients.  That’s where structurers come in. Structurers develop expertise in complex products and are brought in to pitch their area of expertise to clients by the salespeople, who cover the broader day to day relationships. They work directly with the traders when it comes time to execute the trades.

Research
Research exists to provide salespeople, traders as well as investors directly with insights and potential investment and trade ideas.  Equity research is focused on – you guessed it – equities, while credit research is focused on the fixed income side.

Quant/Strat
Certain trades that used to be handled by traders are increasingly being done electronically (see “electronic trading” below).  Quants (also called “strats”) maintain these electronic trading or algorithmic trading platforms. This part of the business is growing, particularly in lower margin and high-volume business such as cash equities and FX.

Products in Sales & Trading
Traders don’t trade every type of product – they specialize. Specifically, most banks will split up Equities from FICC (Fixed Income Currencies and Commodities).

Equities
Refers to trading stock.  More specifically, equities are split up between:

Cash equities: Trading ordinary shares of stock
Equity derivatives: Trading derivatives of equities (stock options) and equity indices
Fixed Income
Refers to bonds, and are often further split up in the following way:

Rates: Government bonds and Interest Rate Derivatives
Credit: Corporate Bonds (High Grade, High Yield, Loans), Credit Derivatives
Securitized Products: Mortgage Backed Securities, Asset Backed Securities
Municipals: Tax-exempt bonds (State, Municipality, Non-Profit)
Currencies – Also referred to as FX – and Commodities rounds out FICC.

Types of Trades
Not all trades are the same.  There are four main types of trading:

Flow Trading
Flow trading is where the bank acts as principal (thus often called principal transactions), making markets directly and not through an exchange. The client decides if they want to buy or sell, and the trader sets the price and takes the other side, charging a bid-offer spread on the transaction. Today, most traders on Wall Street are Flow Traders, with Prop Trading (see below) being regulated out and many Agency Trading roles being replaced by Electronic Trading

Most common flow trades: Fixed Income and most equity derivatives.

Agency Trading
For heavily traded, liquid securities traded on an exchange (NASDAQ, NYSE, CME), you don’t really need market markets (flow traders). In these cases, buyers and sellers just need the trader to send the order on their behalf to the exchange, which is a natural and efficient market maker. As you might have guessed, because the investment bank takes on no risk in agency trades, traders earn only a small commission when they act as agent.

Most common agency trades: Stocks (cash equities), futures and certain derivatives.

Electronic Trading
Electronic trading (also called platform or algorithmic trading) is all about removing human touch points from the trading process.  As the name suggests, with electronic trading investors trade without calling or “Bloomberg chatting” with a salesperson. There aren’t really “traders” in the traditional sense here. Instead, you need coders to build the platform. Depending on the system, you can have a traditional flow trader managing the risk position, or have hedging strategies built into the algorithm. The sales and support function is certainly necessary but the least glamorous part of it.

Prop Trading
Prop stands for proprietary and refers to trading that you’re doing for the bank, as opposed to for clients.  Rather than making a market, you are taking long and short positions in various securities.  Think of it as working at the bank’s internal hedge fund. Due to regulatory changes, prop trading is now mostly gone from investment banking and firms have largely spun out their prop trading desks and turned them to independent Hedge Funds.

Sales & trading recruiting
Recruiting has changed in recent years. I used to recruit at Cornell because my younger sister studied there. I would leave mid-afternoon with about twenty or so colleagues, fly in on a small 37 seat turboprop jet, have an early evening meet and greet where I hand out a hundred or so business cards, and then meet my sister for dinner afterward. We’d fly back the next morning on a 6 am flight and arrive back onto the trading desk halfway into the trading day. Traders don’t like being away from their desk and it just wasn’t a great use of time.

Those were different times and firms are scaling back their on campus recruiting efforts in lieu with online (HireVue) interviews and online games and simulations. The online interview is conducted the same way as live interviews and is split into three main categories: technical, brainteasers, and fit.

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Sales & trading compensation
An average starting base salary at a major bank for a sales and trading analyst role is $85,000, with a $50,000-$80,000 bonus.

Career path and exit opportunities in sales & trading
The titles in sales & trading are similar to investment banking (from the top down):

Managing Director
Executive Director
Vice President
Associate
Analyst
Unlike investment banking which is very hierarchical, sales and trading has a very flat organizational structure. In sales and trading, you sit within your asset class and role. I sat beside my MDs and they knew what I ate for lunch, what I was working on, and which friends I was chatting to.

Investment banking generally has two separate streams with analysts being pre-MBA students and associates being post-MBA. In sales and trading, an MBA is generally not required and progressing from analyst to associate and then onto VP is quite common.

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